Alcagüete: Tradition Transformed

Alcagüete is a food brand that reinterprets traditional Colombian recipes into innovative, modern products. The challenge was to reconnect its identity with its core purpose—bringing transformation through food—while creating a packaging system that resonates with consumers and stands out in retail environments.

The new design takes inspiration from Colombian textile patterns, incorporating bold, vibrant colors and dynamic compositions to reflect the essence of transformation. The updated brand architecture ensures consistency across the portfolio while maintaining differentiation between products. Typography, iconography, and layout choices enhance clarity and visual appeal, making the products more approachable while preserving their cultural roots.

With packaging as the brand’s main communication tool, this redesign successfully shifted consumer perceptions and increased on-shelf visibility, resulting in a remarkable 40% boost in sales. The strategic balance between tradition and modernity allows Alcagüete to connect emotionally with consumers, reinforcing its mission of transforming food with heart and innovation.