Catfix — Odor Remover

Catfix is an odor eliminator for cat litter boxes. The only product on the market that guarantees 100% positive effect. Naming and brand concept is aimed at emphasizing the category and product effect: fixing the problem of unpleasant cat odor.

Solid appearance of the logo creates a sense of clarity and reliability of the liquidator’s qualities. The silhouette of letter “I” is repeating the shape of “odor” illustrations, symbolizes the action of the product. The white and blue color scheme evokes a sense of cleanliness and lightness for the potential buyer.

Key element of the label and the whole visual identity of the brand is the expressive look of a cat. Such a bright element instantly attracts attention both on e-commerce platforms and offline retail space.