Smell Out – Wardrobe Aroma Packaging

“SMELL OUT” is a wardrobe aromatic accessory, made for techno geeks and gaming fans.

Aromatic sticker efficiently destroys negative scents in clothing-keeping areas, making them smell like the most delicious and efficient healing items in the game world.

Due to the target audience, the sticker has a Gameboy console cartridge shape, packaged in PSP-inspired box, making the package stand out from competitors on the shelf and on e-commerce platforms and e-marketplaces.

The key Visual element of the package is a shirt, surrounded by levitating health icons, symbolizing the healing process, similar to games when characters of mobs use game items to increase health points. Pixelated typography makes logotypes easily associated with games.

Product flavours are inspired by the most famous healing items, such as “healing salve” from Data 2, or “Cherry” from Pacman.

This project was made as part of the “Art Direction” Master’s program at HSE Art & Design School.