WARM UP – Energy Drink Packaging

ABOUT

WARM UP – Vitaminised Energy Drink made specifically for preparing your body for optimal physical activities performance. The key issue to solve was how to show the aim on sport-related target audience through visual language. This project was made as part of the “Art Direction” Masters Course of HSE Art and Design School.

SOLUTION

Package design is based on athlete silhouettes shaped out from massive typography lettering (WAKE UP brand name). Edgy and sharp typography shows upward move vector of a sportsman. Background pattern emphasises various moves throughout the warming up process.

RESULT

Bright visual image of human silhouette makes a can package stand out from shelf space. Comprehensive details, such as pattern and typography emphasize sport-related category of the product.