Be what you want to be

Allow me to introduce some strange, interesting, and quirky characters.

Please meet Toucangutan, Tortonzee, Pandagle, Camooster & Penguimel.

The Challenge
Specialty coffee packaging often lacks an emotional connection. Focusing solely on origin and quality. The objective was to create packaging that sparks curiosity, invites exploration, and stands out on the shelves.

The Solution
A concept was developed featuring hybrid animal characters, each representing the coffee’s country of origin. Hand-drawn illustrations, combined with vintage-inspired stamps and labels, evoke a sense of travel and adventure. The tagline “Be What You Want to Be” highlights individuality and discovery.

The Outcome
The playful, story-driven packaging transforms each coffee into an imaginative journey, creating a strong emotional connection with consumers while celebrating the unique origins of each blend.