AMIN nuts Packaging

In March 2018, an order for lightweight packaging was placed with the SUJEH Branding Group. Considering the visual identity designed for the “AMIN” brand by SUJEH a few years prior, based on concepts rooted in Iranian authenticity, ideation continued in the same vein.

Thus, the ideation process began, and characters were created, each of which was like a fictional character of a high-ranking official from the Qajar era. Each character (nut) was associated with the region where that nut was famous, and the elements of each package were aligned with it. These illustrations aimed to communicate the brand’s longstanding legacy to the target audience.