The Challenge
Nod is a skincare brand that empowers men to care for not only their skin but also their minds. Andri and Marco approached Noramble to help communicate as such.
What We Did
As this was a male-oriented skincare brand, our market research process involved understanding the unique buying behaviours of men in the skincare industry. We discovered that men don’t buy skincare based on the science or ingredients. Armed with this knowledge, we created a simple and sophisticated identity that empowered men with small messages of motivation on every product.