The Challenge
Zingara is a new drink brand that takes a step back in time with retro flavours. The brand approached Noramble with the need for a brand and packaging that matched that ethos.
What We Did
We created a vibrant identity that is a modern version of how retro should be. We used a series of flavour mascots to help build brand story and brand equity within this fast-growing market. Paired with bold typography and vibrant colours to help create an impact on and off the shelf.