Vodkade

Vodkade’s creative identity was designed with one clear goal: bold, simple, and fun, just like the drink itself. Vodkade is a fresh take on the vodka-based ready-to-drink category that is exactly as the name sounds — a non-carbonated vodka cocktail with classic fruit flavors made to refresh your competitive spirit. As a first-of-its-kind drink, we needed a design that stood out in a sea of white cans and looked as good as it tasted.

Name First, Flavor Forward
Vodkade’s identity needed strong visual distinctiveness as a brand-new player in the game. We made the logo the hero, with a design that highlights the “ADE” in Vodkade—instantly cueing the classic taste of the beverage.

But distinctiveness didn’t stop there. The flavors pop through both type and color. The hue of each can comes straight from the vibrant liquid inside, creating a distinct yet consistent billboard effect on shelf to turn heads and drive impulse purchases. Plus, we made it crystal clear that Vodkade is non-carbonated, a key differentiator in the category.

Raise a V for Victory
A signature design feature of the can is the Vodkade “V”, a dynamic shape that brings an edge to the aesthetic. More than just a graphic element, it’s a symbol for the brand — a call to raise a V for victory, whether you’re celebrating a win, rallying your crew, or just raising a can to cheers a good time.

With a modern, clean, and bold design, Vodkade stands out as the ultimate choice for any active social occasion. In other words, Vodkade is made for the pros of having fun.