NUSHIK

NUSHIK

Armenian national clothes and unique musical instruments that played an important role in our history were a source of inspiration for us. We made such illustrations that clearly emphasize the national, Armenian and the general idea came from the fact that name “NUSHIK” is a very beautiful female name and in Armenian means almond, and so it turned out to be a very symbolic name for our brand.

The remaining characters are inspired by Armenian traditions, where brave suitors try to attract the attention of modest Armenian women, for which everyone brings their gifts.