Curly Surf: curly and wavy haircare products

Curly and wavy haircare products in surfboard-shaped bottles.

Do you have curly hair? Wavy hair? I do and taking care of them is a big quest. In this brand, surfing has a metaphoric meaning of conquering sea waves and a different attitude at the same time. Wavy hair is considered not as a challenge, but as fun: like a wave that can be surfed.

The phrase “Conquer your wave” has become the general slogan of the brand. Real forms of surfboards became the basis for the development of packaging. Each type of board-shaped vial contains its own sort of haircare liquid. Individual sandlike stands have been developed for convenient storage. In order to reduce the amount of packaging used by the consumer, all vials are made with the possibility of refilling, and refills are also provided.

A gift set goes with a special box stylized as a Volkswagen Transporter – an iconic van in the world of surfers.

The mood of the brand is light, lively, and cheerful. The theme of surfing refers us to the feeling of being in “your own party”, the company of people close in spirit. There are “parties” of bikers, eco-activists, and book lovers, so why won’t a community of curly-haired people conquer their “wave”?)