Pouch Design for YUGOU’s WET DRYER SCENTED SHEETS
Project Overview:
Brand: YUGOU
Product: WET DRYER SCENTED SHEETS
Design Style: Bold, eye-catching, and colorful design that stands out on shelves.
Brand Essence:
Mission: To enhance the laundry experience with delightful scents.
Identity: Vibrant and fun, appealing to a diverse audience who values freshness and innovation in home care products.
Creative Process:
Research: Analyzed market trends and competitor designs to identify gaps.Concept Development: Created multiple design concepts focused on bold colors and engaging visuals.
Feedback Iterations: Collaborated with the client to refine the design based on feedback and insights.
3D Mockups:
Developed realistic 3D mockups to visualize the final product.Showcased the design’s impact in various settings, enhancing presentation for stakeholders.
Challenges & Solutions:
Challenge: Ensuring the design remained functional while being visually appealing.
Solution: Balancing bold graphics with clear product information and usage instructions, ensuring clarity and functionality.
Results:
Achieved a striking design that received positive feedback from the client and target audience.Enhanced brand visibility and market appeal, leading to increased consumer interest.
Key Takeaways:
The importance of blending creativity with practicality in product design. Effective collaboration and feedback loops are crucial for successful outcomes. Utilizing 3D mockups can significantly enhance the presentation and understanding of the design.