Viva Brasa

VIVA BRASA is a vibrant and dynamic brand of Brazilian cachaca that reflects the unique flavor of Brazil. This drink is created for those who appreciate traditions and strive for new taste discoveries, enriching their experience. VIVA BRASA’s design embodies the very essence of Brazil, its nature, culture and multi-layered aesthetics, conveying the richness and naturalness of the product.

The main metaphor of VIVA BRASA’s design is the combination of elements resembling the relief plaster of ancient buildings in Rio de Janeiro with the outlines of a map of the country. These details convey the idea of traveling to the very core of Brazilian culture, with its history and architecture, adding authenticity and visual depth to the brand. The contours resemble vintage reliefs of old walls that can be seen in the historic center of Rio, and symbolize the rich culture, resilience and charm of the old city. The graphic style, imitating the texture of plaster, hints at a slight negligence, as if indicating the free and creative nature of Brazil itself.

In addition to stylizing architectural elements, the graphics include silhouettes of exotic fruits that hint at possible flavors of the drink. These fruits, such as passion fruit, mango and pineapple, are made in the technique of careless strokes, emphasizing the naturalness of the product and adding an element of brightness and freshness. The fruits seem to be woven into the overall image of the label, giving the feeling of a visual cocktail with rich colors. They symbolize the variety and richness of natural ingredients, from which the drink takes on its unique sound.

The lines and shapes intentionally look slightly sloppy, which enhances the feeling of spontaneity and passion associated with Brazil. This approach to design suggests that the brand strives to go beyond standards and bring an adventurous touch to the product — something that inspires research and discovery of new sensations.

Thus, VIVA BRASA is not just a cachaca, but a real example of Brazilian culture, created for those who appreciate vivid taste impressions and are ready to embark on a gastronomic journey through Brazil with this drink.