Dasha Druchinina

Viva Brasa packaging design celebrates the rich heritage and exotic flavors of Brazilian cachaça, intertwining its essence with the natural beauty of Brazil. The product line features a variety of tropical flavors, each embodying the vibrancy and diversity of Brazil’s ecosystems.

The bottle is designed with an embossed relief inspired by a topographic map, symbolizing Brazil’s dynamic landscapes—from its lush rainforests to the expansive mountain ranges. The tactile surface creates a memorable experience, inviting consumers to “feel” the land where the spirit was born.

The label is shaped like the map of Brazil, immediately drawing attention to the product’s origin. It features vivid, tropical colors and bold typography, echoing the lively culture and traditions of the country. Each flavor variant is represented by unique color schemes.

 

Dasha Druchinina

Credits:
Educator: Ivan Vetrov
School:
HSE Art and Design School