Panadería Masa Madre is a place where you can enjoy the flavor of freshly baked bread and coffee, as well as delicious pastries. Fresh bread and buns are baked here every day. The bakery has an open production area, allowing visitors to watch the bread being baked and sandwiches being prepared.

“Masa Madre” translates from Spanish as “sourdough.” The art of making sourdough bread is something beautiful and fantastic. The mesmerizing process of bread-making is reflected in the branding. Just as in childhood, it seemed that all the tastiest and freshest things grew on trees, our loaves literally appear on branches. This key idea is reflected in the brand’s photography style. In the photos, the bakery’s fresh bread is presented on different branches, thus emphasizing the artisanal nature of the production process.

 

omsky

Credits:
art direction & design: Oksana Paley
art direction & design: Jane Berezhna
photo: Tatyana Lavrova
3d visualisation : Andrey Kuzmin
Client:
masa madre bakery