Morning. The sun begins to peek. The familiar smell of freshly brewed coffee slowly fills out the space of the room — the elusive beauty of everyday life. There is no doubt that, we all have things and habits that we don’t want to change. Over time, they become even more valuable…We put these similar feelings into design of the ground coffee packaging,to remind us about the beauty of simple things. The packaging design includes three SKU according to the coffee roast level — from light to dark. The level of coffee roasting is literally reflected in the design of the packaging – the stronger the roast, the darker the color of the packaging.


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Art direction & design: Oksana Paley, Jane Berezhna
3d visualization: Andrew Kuzmin