Born with Seoul

Born with Seoul came to us at Carpenter Collective in need of a rebrand and new packaging system as the competitive landscape increased. Our client spoke at length about how inspiring her mother was in life and to her culinary journey. This bold, courageous and unforgettable mother encompassed all the attributes we wanted to achieve with this rebrand.

Eye-catching bright-colored exterior packaging makes each sauce bottle stand out on the shelf in a competitive market. Each of the 3 main sauce products are assigned one of the brand’s secondary colors along with a series of illustrated ingredients highlighting the simplicity of ingredients in each sauce. This reinforced the goal of our client who is determined to create products with transparency and natural ingredients. We provided a dynamic overall brand toolkit and strategy that allows our client to seamlessly translate the brand across all platforms.