“Tricity craft holds together” – it says a lot, doesn’t it? A small group of passionate owners of local stores and wholesalers did exactly that. The proof of their cooperation is a new version of IPA. The project started in the pandemic when restaurants and shops suspended their operations, which resulted in a number of companies forced to close down. Our intention here was to design a beer project where each of the project members would contribute to the taste or the design. Producing a label that attracts attention was for us an excuse to join the action and support local entrepreneurs.