AWSM Sauce: Unleash Your Super Powders

AWSM Sauce is the world’s first sustainability-focused sauce company on a mission to rid the kitchen of single-use plastics. Founded by two ‘dadtrepreneurs’, AWSM Sauce provides all of the sauces you know and love (ketchup, BBQ, fire sauce, etc.) in powder form so you get all the taste and less waste. Just add water, shake, and enjoy.

Carl and Paul came to us in 2021 while their products were in the research and development phase. We worked closely with them to design their brand identity, packaging, illustration and icon system from the ground up. From the start, we were inspired by the approachability and modesty of diners and worked to convey those feelings through color, pattern, and the use of a variety of typefaces. We introduced playful saucy shapes that invite the user to experiment and make a bit of a mess. These are house-made sauces after all.

AWSM Sauce is using their super powders for good, providing a climate-friendly solution to all of our saucy pantry staples. Check them out!

“We are so grateful to Herefor Studio. They really knocked this out of the park.” –Carl Starkey, Co-Founder, AWSM Sauce

Brand Identity, Packaging Design, Copywriting, Photography, Brand Strategy