Mutsacho Dark Chocolate

ABOUT
This is a packaging design for a Chocolate product called ‘MUSTACHO’, provided in three flavors, Almond, Hazelnut, and Caramel.

MUSTACHO came from the combination of Mustache and the first three letters in Chocolate to be MUSTA-CHO.

The Egyptian market has a variety of chocolate products but not unique and distinctive products. And Here is MUSTACHO came with the solution.

SOLUTION

MUSTACHO is targeting men only, as dark chocolate doesn’t have a good taste for most people, only men who can afford and taste it because they are men.

RESULT

MUSTACHO reflects three manhood characters known well in Egypt to be the hero for each flavor.