Kirin Beer (Concept)

Designer: Radmir Volk
Project Type: Concept
Location: Ufa, Russia

This is the first Japanese beer that is produced since 1888. This is the most historic beer in Japan, with 127 years of history.

KIRIN uses the “mythical beast” a legendary animal as the main symbol of the East. Characteristic feature is its rich, full-bodied and bitter taste. This is done via the hops as this beer taste. As a result, it was the best selling beer in Japan for 100 years of its existence, and became the beer that represents Japan.