“Zanazan” Tea label design concept

The packaging shows one of the traditional Armenian ornaments used in carpet weaving, which emphasizes the Armenian origin of tea. The name “Zanazan” means “diverse”, which in turn indicates taste diversity.

Editor’s note:

From the intricate carpets often seen in Armenian homes, we found a unique symbol that translates into everyday life. Zoom in, and you’ll see the beauty of the design; zoom out and let it take you on a journey through time — embracing a timeless piece of traditional Armenian heritage.