Clinch

Clinch is a targeted brand of beer for MMA fighters and fans of the fight game. Taken up as a student project, the intention for Clinch was to create a parallel world of sorts, one that had to be rich in colors and patterns. Inspired by the aggressive tattoos MMA fighters “display” on their bodies, Clinch is “Cold Ones For The Bold Ones.” As a business, Clinch was designed to sell: a Pilsner beer called Kick; a Lager beer called Fury, and a Belgian ale called K.O.