More me- heating patch
Morame introduces the “mora heating patch” for cramp pain relief.
Reliefing pain is now made easier with a redefined portable, convenient, and easy-to-use heating patch.
Our need is simple… being comfortable with our own bodies!
Mora Me challenged me to develop the first product’s brand identity and packaging, asking for a fresh approach to an otherwise considered ‘gross’ alternative to typical period products. I needed to highlight the many benefits of using a heating patch while empowering women to learn about their bodies, their cycles, and their period’s impact on the planet.
More me is a revolutionary patch. It’s pain relief, warm, thin, soft, and suction-free, and lasts up to 10 hours. It’s an innovative period product that’s easy to use, better for your health, better for the environment, and won’t bleed your budget.
The solve included the use of bright colors, clean typography, premium finishes, and straightforward messaging on several of the boxes’ exterior and interior panels. Playful illustrations allow for a more conversational tone to discuss the anatomy and how to use the heating patch. Unlike typical tampons, pads, and liners, mora isn’t overly flowery or feminine. It gives it to women straight because they can handle it.
