Captain Hömpsy

CAPTAIN HÖMPSY – COURAGEOUS IN SPIRIT AND STRONG IN WILL

Concept work for Finnish aqua vitae, which draws its inspiration from bygone eras.

Imagine when Dr. Jones was more than a pile of dusty bones and Zeppelins actually took you to heavens. That’s where Captain Hömpsy lives, in the golden era of travelling and adventure.

“Hömpsy” is a Finnish word for a quick drink, a sip taken directly from the bottle. The name was chosen for its playfulness and catchy tone. The labels are rich in detail, designed to resemble banknotes. They have a unique perspective view to further strengthen Captain Hömpsy’s adventurous spirit: one can actually sense the plane taking off to the next quest.

The bottle is shaped into a form of a water drop. Its decorative embossing pictures liquid flowing through it, hence the content aqua vitae. It is slightly tinted to match the green color of the labels.

A hidden gem lies underneath the secondary label, a fully functional sundial. After all, it’s always five o’clock somewhere…

Courageous in spirit and strong in will, indeed!