Asian Fine Food – Chinese Apron Spice Blends

Design by: Chiam Zi Xuan
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Spice Blend
Packaging Substrate / Materials: Canvas Pouch, Canvas
Printing Process: Inkjet Printing, Digital Printing

ABOUT

In this outstanding project, our Asian Fine Food company, renowned for its exquisite culinary products, embarked on a captivating promotional journey. Our mission was to introduce a series of delicious spice blends ranging from sweet to savory to spicy. As a company celebrated for its culinary expertise, we aimed to captivate a diverse audience with these mouthwatering flavors. Just as an architect envisions innovative designs, we, the Asian Fine Food company, aimed to blend tradition with innovation, infusing our spices with new vibrancy.

SOLUTION

The task at hand was to design a captivating packaging solution that resonated with our commitment to excellence. To achieve this, we conceptualized an elegant canvas pouch that would hold three unique spice blends. This pouch, akin to an architectural masterpiece, promised reusability and protection, while also showcasing a distinctive texture reminiscent of canvas material. The inkjet-printed design on the packaging offered a consistent tactile experience that resonated with our Asian Fine Food brand.

RESULT

The outcome of this effort was truly exceptional. We successfully infused our passion and dedication into each canvas pouch. The fusion of tradition and innovation resulted in a visual and gustatory spectacle, much like the breakthrough creations of architects. The amalgamation of carefully roasted and crushed flavors in each blend promised to elevate culinary experiences and even impress the most discerning palates. By embracing the spicy, fun, and young preferences of our audience, we curated an unforgettable vintage-inspired journey. Just as architectural marvels leave an indelible mark, our canvas pouch packaging became an unforgettable vessel for these exceptional Chinese spice blends, harmonizing tradition, innovation, and passion.