Del Pueblo Beer

The brand:

Del Pueblo is an independent craft brewery in Los Angeles, offering exotic flavors that highlight South American culture from a variety of perspectives. A special product for curious consumers that are looking for new experiences by sipping beer.

Solution:

We created Del Pueblo, a brand that connects and invites you to experience the exotic side of the South American culture, through unique iconography, and a tropical color palette that highlights the unknown flavors and aromas. A brewery that transports you to explore, savor and live South America through different sips. Through out the cans design, we have used illustrations to highlight the main exotic and unknown ingredients, inviting consumers to dive in the curious world of the brand.

Context / Insight:

Latino products and brands are considered through out the US market as low cost, hence, low quality. However, the cultures diverse population has many things to offer, inviting people to expand their knowledge and experiences.