Gangster’s Paradise : Xbox Series X | GTA VI

Gangster’s Paradise.

Xbox Series X | GTA VI PR Package

Gangster’s Paradise is a collaboration between XBox’s flagship gaming console XBOX SERIES X and Rockstar Games’ highly anticipated AAA title GTA VI.

This PR package was not for sale, it is primarily for PR purposes, to indirectly affect the mindset of the consumer, and therefore, only a limited number of copies to be produced. This theme was derived from the minimalism and luxe of Xbox and the underworld and gangster aesthetic of the GTA franchise.

The design of the package structure was derived from the luxe of a briefcase, which ultimately creates a sweet blend of XBox and the aftermath of a Gangster.

Thematic Concept

The concept was derived from a hypothetical scenario of portraying the aftermath of a gangster. We tried to reflect the maximalism of GTA via the minimalism of XBox.

Solution

This solution provides a premium experience to the user. The tactile look and feel is the key aspect which drives the experience. Since it is a PR package and having no constraints of materials and finishes, the gigantic briefcase was derived from the golden ratio for a rectangle. The briefcase, crafted out of Leather and Polycarbonate reflects the luxe and power of XBox. Limited to 25 units as of now, this package is a statement of a mega collaboration, which provides a ‘once in a lifetime’ experience of 2 of the most powerful products in the industry.

This was a hypothetical student project.

Team : Uddhav Garg | Rohan Karpatiya | Mahi Patel | Nimish Sharma | Naman Sharma