Saku On Ice New Non-Alcoholic Flavor

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The new pomegranate & energy flavor is the first non-alcoholic Saku On Ice flavor to make its way into a bottle. It’s also the first non-alcoholic flavor that was blessed with the recently completed design facelift. The challenges included separating the non-alcoholic product from the alcoholic lineup using the new design language and finding the best way to utilize colors, patterns, and custom label materials, such as holographic foil, to showcase this unique flavor. As a result, you can now head to stores to find this captivating and electric summer flavor that won’t leave you cold but will help you cool down.

 

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Credits:
Creative and art director: Taavi Tänav
Photographer: Toomas Tikenberg
Project manager: Helen Soomets
Client:
Saku Õlletehas