Tsingtao Beer – Weisse ✖️ Tigerpan

Founded by Germans in 1903, Tsingtao Beer marked the beginning of beer enjoyment for the Chinese people. Over a century later, Tsingtao Beer remains the standard-bearer for professionalism and quality in Chinese brewing. However, our focus now is on crafting a pure wheat beer brand that captures the essence of its unique brewing process with a vivid portrayal of its light floral and fruity aromas.

Our journey began at the Tsingtao Beer Museum, where we drew inspiration from its rich history. This product first made waves by winning the gold medal at the Munich Beer Fair in 1906. Holding the original certificate, adorned with delicate depictions of four goddesses, sparked our creativity. We reimagined these goddesses through fresh illustrations: Demeter, the goddess of grain, adorned with a lilac wreath, and Hestia, goddess of hearth and family, evoking a sense of ritual and freshness.

Since its launch six months ago, our brand has garnered numerous international accolades, including Reddot, IF, and A’ Design awards.