Cycom

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Posted On November 4, 2024

Project Type Conceptual Design

Category Best Rated / Transport

Packaging Materials Plastic

Launch Location Europe / Greece

Global engine oil market. A product category trapped in old fashioned stereotypes regarding the graphics and the industrial design.

We are presenting a comprehensive proposal for the containers and the graphics using a “hybrid” brand name “cycom”

This is an unrealized project

Curator’s Note

The "Cycom" engine oil concept brings a sleek, modern approach to a traditionally conservative market. This design breaks away from stereotypical visuals, opting instead for a minimalist, high-tech aesthetic. Each variant—car, truck, and moto—is color-coded subtly, enhancing functionality without compromising style.

The cylindrical, matte black container conveys a sense of durability and sophistication, aligning with the "fully synthetic" and performance-focused nature of the product.

The caps for the Cycom engine oil containers are cleverly designed to resemble gears, reinforcing the industrial and mechanical theme of the brand.

The brand's name, "cycom," is rendered in a bold, futuristic font that stretches vertically along the bottle, creating a striking visual identity that stands out on the shelf. This unrealized project redefines engine oil packaging with its clean lines and understated elegance, positioning Cycom as a premium option in the automotive market.

Written by Derrick Lin, POTW curator

Curator's Note

The cylindrical, matte black container conveys a sense of durability and sophistication, aligning with the "fully synthetic" and performance-focused nature of the product.

The caps for the Cycom engine oil containers are cleverly designed to resemble gears, reinforcing the industrial and mechanical theme of the brand.

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