OptimallyMe at-home test kits

Burgopak designs multi-component packaging for OptimallyMe

The producer of at-home blood and microbiome test kits, OptimallyMe, have partnered with packaging design studio Burgopak, to create multi-component packaging that makes testing simple.

The packaging for the kits includes instructions, a container for the sample return and a pre-paid shipping label.

OptimallyMe’s story began in 2019 when the founder, Ed van-Harmelen, tried multiple food intolerance, blood and DNA tests and supplements to establish the cause of his low mood and energy levels.

He was inspired by what he discovered and brought together a world-leading medical and scientific team to give more people the power to do the same, via OptimallyMe’s testing kits and personalised health dashboard.

Alexander Parker, Head of Design at Burgopak, said: “There is a lot going on inside the packaging, but with its two lids and neat organisation it’s easy to navigate and use. The pack has our proprietary Coupe design, it feels compact and efficient, and has a premium touch with the ribbon from which the user pulls to open the pack.”

Edward van-Harmelen, Founder, OptimallyMe, said: “We wanted our packaging to have an approachable, yet quality feel. It’s the first time our customers come into physical contact with our brand and a positive impression is vital. We’re delighted with the resulting packaging, which helps to make testing a straightforward and ultimately, illuminating experience.”

The packs are made from 300gsm Alaska White Board and a white satin ribbon. They have a CMYK print and a pantone and a spot UV for extra emphasis on selected artwork.

About Burgopak

Burgopak is a world leader in design and manufacture of innovative packaging for products of all shapes and sizes. With a highly creative and experienced collaborative team, we design to brief. We focus on ‘wow factor’, providing an engaging opening experience, creating a higher perceived value of your product with clever cardboard engineering, and making your life easier by managing the process right from conception to completion. We bake sustainability into our process and offer guidance on the best materials, finishes and processes. Visit Burgopak for more inspiring packaging innovations.