Lazy Food Pasta

Lazy food is a cooking revolution – if offers already made meals in one pouch, letting people embrace their lazy life whithout forgetting about health, taste and protein.

To make the pouch shelf-ready we played with bold typography and bold colors. Both have the purpose to catch the eyes of the consumers while walking in the supermarket and highlight the main recipe of each meal. Infact the colors are coming from the main ingredient of each pasta dish.

One of the main selling propositions of lazy food is that the consumer only needs one pot to cook the meal, that’s why we present the cooked pasta meal not in one plate but in the pot, to strenghten this point and also the create brand awareness.