Williams Sonoma Holiday Confection Tins

Design: Pavement
Location: United States
Project Type: Produced
Client: Williams Sonoma
Product Launch Location: Global
Packaging Contents: Candy
Packaging Substrate / Materials: Aluminum
Printing Process: Screenprinting

For Williams-Sonoma, and their customers, the arrival of the holidays means the return of their signature holiday confections. Packaged in highly desirable vintage-inspired tins, the Williams Sonoma holiday confections are often listed as top sellers at year’s end. These collectible tins have been newly designed to fit right into this nostalgic look. The design for both the Brittle Trio and Merry & Bright Gummies were inspired by the typography and colors from vintage mid-century candy tins. The intent is to make this line feel special, collectible and giftable.