Baaris : Turkish Skincare

Baaris is a Turkish luxury skincare brand that makes serums, oils, toners, etc. that are derived from ancient Turkish remidies.

The name is derived from the word ‘Calm’ in turkish.

The target Users for Baaris is made up of people between the ages of 30 and 50 who are keen on having a skincare routine that is easy to maintain, natural and is suitable for all skin types.

The logo has abstraction of the Tulip flower symbolizing the Tulip Era during the Ottoman empire period. The era was known as a period of relative peace and a time when arts and architecture flourished.

Along with the Tulip the logo also has the national symbol of turkey – The moon and star.

The packaging is inspired from the symbols used in Turkish Kilims using which patterns were derived for each product, making the packaging stand out from its competitors in the Turkish market.