Olivallo

Project Overview

Tenuta Olivallo is a premium Sicilian olive oil brand rooted in the fertile countryside of Agrigento, Italy. The challenge was to create a brand identity that authentically represents the heritage and craftsmanship of the estate while appealing to a modern, global audience.

Our goal was to bridge tradition and refinement to capture the raw beauty of Sicily’s olive culture and translate it into a contemporary visual language. The solution was a holistic brand system that extends from the logo and emblem design to packaging for glass and tin bottles, shipping boxes, and estate stationery. Inspired by Sicilian artistry and Mediterranean warmth, the visual identity blends classical ornamentation, organic forms, and timeless typography to evoke purity, authenticity, and elegance.

Every element, from the color palette to the embossed details, was crafted to tell the story of an olive oil born from passion, patience, and the Sicilian sun.

The Story Behind the Name Olivallo

Olivallo is more than just a name, it’s a story condensed into seven letters. We drew inspiration from the heart of Sicily, from its heritage, and from the land where olive trees grow alongside horses, which have always symbolized pride and vitality. The first part of the name, “Oli”, comes from the word Oliva, meaning olive a symbol of fertility, peace, and roots.

The last part, “vallo”, is inspired by Cavallo, meaning horse a symbol of nobility, movement, and strength. We combined the two words into one, starting and ending with the same sound, “O…o.”In linguistics and phonetics, this is called Reduplicative Symmetry a harmonious repetition that creates a musicality within the word, making it easy to pronounce, while keeping a naturally elegant Italian feel.

We kept the ending “-allo” with the familiar Italian tone, giving the word a Sicilian spirit in pronunciation, just as it carries in meaning.

In the design, we focused on small details that tell the story:

The letters “VA” in the middle are connected to serve as a bridge between the olive and the horse—between tradition and energy, between land and movement. The “O” at the beginning and end of the word is inspired by the shape of the olive itself, so the name reflects the brand visually and conceptually from start to finish.

Ultimately, Olivallo is more than just a name…It’s a balanced tone between nature and craftsmanship, past and present, telling the story of Sicily in a single word.