La Mûre

La Mûre is a branding and visual identity project created for a women’s intimate health brand that approaches self-care as an act of care, respect, and well-being. The visual system expresses both delicacy and strength through a sensory, sophisticated, and contemporary aesthetic, carefully balancing clinical credibility with emotional sensitivity.

Developed to convey care, safety, and intimacy, the identity ensures a cohesive and meaningful brand experience across all touchpoints.