Oficialnutri Whey Protein

The Oficialnutri Whey Protein line was born from the need of the Oficialfarma group to expand its operations into new markets. Identifying the constant growth of the Wellness sector, Oficialnutri saw the right time and opportunity to launch its protein line.

The challenge was to create the brand, packaging, and entire visual identity to represent a premium protein line with high protein concentration and great taste. All this while still communicating the DNA of the Oficialfarma group.

In a highly competitive market, it wasn’t enough to communicate the ordinary. Therefore, through extensive research, market observation, and comparisons, we sought to identify the right gaps to position the products. And we concluded with the visual presentation shown below.

The Oficialnutri Whey Protein Isolate and Concentrate line is ready to be absorbed by a highly competitive and demanding market. We deliver a high-performance product with a clean, elegant look that evokes movement and flavor.