Casahana Umami Cookies- Don’t Say I Bojio Ah !!

The brand Casahana is launching a new line of savoury cookies and requires a series of packaging design that appeals to Malaysian and Singaporean GenZ. Mascot design plays a key role in capturing the attention of today’s generation. This packaging concept introduces unique mascots inspired by each cookie’s key ingredients, giving every flavour its own personality. Each mascot is paired with a part of the brand’s Chinese character logo, reinforcing the brand identity of togetherness and joyful moments. Combined with bold, playful Manglish copywriting, the packaging creates a fun and culturally familiar experience where consumers do not want to miss out on the delicious cookies!