INCARDONA Easter Packaging

A packaging system designed to evolve across different seasonal collections while maintaining a strong and recognizable identity.

The Easter collection for Incardona builds on a coherent visual language, carefully adapted to new formats — the box for the colomba and the cylindrical packaging for the eggs — without altering its balance, proportions, or overall structure.

Color becomes the key differentiating element, allowing each variant to be clearly identified while preserving consistency across the range. Vertical bands guide the reading and organize information, reinforcing clarity and hierarchy within a minimal and structured layout that prioritizes legibility and visual order.

The typographic system introduces a subtle play of balance: the eggs visually rest on the letter “a”, which becomes an integral graphic element within the composition, while a key ingredient is delicately positioned on top of each egg. This creates a controlled visual tension that enhances the perception of the product and adds a narrative layer to the overall design.

On the colomba packaging, a precise visual overlap is created between the dove illustrated on the band and the one printed on the box, aligned in scale and position to generate a coherent layering effect that reinforces the relationship between graphic elements and strengthens the visual system.

The result is a modular and flexible system, designed to extend over time and adapt to different contexts while maintaining coherence, recognizability, and a strong visual presence.