Breaking Barrels

Designed by the Grid City team, Breaking Barrels is the first brand to launch from the Everstill Spirits portfolio. It leans into classic typography, structured layouts, and warm tones that signal quality.

The result is a brand that feels instantly familiar.  But at its core, it disrupts. The humanised stag, mid-swing with an axe, is a bold symbol of rebellion and innovation. It’s breaking into the barrel, cracking open centuries of convention. It’s a nod to the liquid inside, matured using innovative Steel Barrel Technology.

That same idea carries into the campaign world, the landscape is subtly flipped on its head.  Mountainous terrain is turned upside down and reimagined in eye-catching fluoro colours.  It’s a visual signal and a clear metaphor that the old method is being challenged.

Breaking Barrels was created to respect the old, while redefining the new. Traditional at a glance, progressive and ground-breaking on closer look. It may taste like whisky, it may look like whisky, but it’s proudly Not Whisky.