GRIDCITY

Melbourne VIC, Australia

Tiger Buck Jerky was developed with the progressive bar and gourmet retail market in mind.  The design of the brand was influenced by saloon bar card games of the American Frontier and traditional playing card design.  With the ‘tiger hero’, the brand presents a totally unique brand within the jerky landscape.  The bold branding is clear and instantly recognizable, and the simple colour palate delivers clear flavour differentiation on the shelf.

 

GRIDCITY

Melbourne VIC, Australia
Credits:
Art Direction: Benjamin Cairns
Design: Damien Vella
Design : Raymond Harvey
Client:
Tiger Buck