Baan Kanom Patha

Baan Kanom Patha: Packaging and Brand Communication Design

Challenge: The brand “Baan Kanom Patha” already has a clear identity. The next crucial step is to consistently apply the Branding Design across all media, both offline and online. It’s especially important to ensure that all internal communications are aligned, so the entire team understands the direction before the message is communicated externally.

Idea: The goal is to implement the Branding Design across all media in a way that is consistent and appropriate for each specific platform. This includes the continuous use of the signature pink color on a white background, the application of the designated Graphic Elements and fonts across all channels, and the design of uniforms, hats, aprons, and other staff attire. Additionally, we integrated the brand story on the back of the T-shirts to share the story of “Baan Kanom Patha” with everyone, ensuring they understand and connect with the brand.