Ding Fong – Fruit Squash : Repackaging

Ding Fong – Fruit Squash: Repackaging Design Project

Intro. : 
For over 20 years, Ding Fong flavored syrup has been a familiar favorite among Thai consumers. As new competitors emerge with fresher and trendier looks, a packaging refresh became essential to keep the brand modern, relevant, and connected with today’s consumers.

Challenge :
The previous design felt warm and familiar but visually outdated. The new packaging had to balance recognizability and modern appeal, while clearly distinguishing the three product categories within one cohesive brand identity.

Idea :
By removing unnecessary details, the new design highlights what truly defines Ding Fong. Each element was refined for clarity and rhythm, with color tones, droplets, and splashes evoking freshness and liveliness. The result feels clean, contemporary, and unmistakably Ding Fong.

When simplicity returns, the true essence of the brand emerges.