EZYGO Pork Cheeseburger with Spicy Sauce

EZYGO Pork Cheeseburger with Spicy Sauce : Packaging Design

Challenge:
EZYGO launched the “Pork Cheeseburger with Spicy Sauce”, available exclusively at 7-Eleven.The challenge was to capture the rich, savory flavor of pork, cheese, and a special spicy sauce — while making the packaging stand out among various burger flavors from EZYGO and other brands.

Idea :
A slightly tilted burger angle creates depth and appetite appeal, revealing juicy pork and melted cheese layers. The dripping spicy sauce and energetic splashes convey bold flavor and fiery excitement. TheWorld “Spicy. Rich. Truly Delicious.” highlights the product’s character and grabs attention instantly.

With vibrant orange-red tones, a fiery background, and dynamic layout, the design sparks an instant craving effect — making it look irresistibly delicious, even when you’re not hungry.