TORO Health Booster : Branding and  Packaging Design 

TORO Health Booster : Branding and  Packaging Design

Challenge: The lickable cat treat market is driven by cuteness and taste. As a new supplement treat, TORO Health Booster needed to communicate targeted health expertise and effective active ingredients—without feeling clinical. The challenge was to build a credible, expert-led identity that still feels delicious, approachable, and easy for cats to enjoy.

Idea: The design positions TORO as a clear and targeted Health Booster, using distinct colors per formula to separate care functions at a glance. Icons and concise copy instantly communicate what each formula does, while friendly cat visuals keep the product approachable and appetizing. The result is a supplement treat that feels trustworthy, effective, and easy to understand—without losing its treat appeal.