Meow Meow – Cat Food

Meow Meow – Cat Food: Packaging Design Project

Challenge: In the highly competitive mass cat food market, many brands rely on a foreign-inspired image to gain credibility. Meow Meow, however, wanted a brand identity that feels natural, distinctive, and approachable — serious and premium, yet still friendly and warm.

Idea: Each formula features a natural backdrop — sky, mountains, sea, and grasslands — reflecting the source of its ingredients, such as tuna, salmon, or farm-raised chicken. Bright, clean tones enhance freshness, while the formula names (like Skin & Coat) are prominently displayed against the sky, making product categories clear, professional, and instantly understandable.