The Cocoon Transformation Game

The Cocoon Transformation Game

Ideogrambkk

9th Fl Sethiwan Tower 139 Pan Rd Silom Bangrak Bangkok 10500 Thailand

The Cocoon Transformation Game: Board Game and Packaging Design

Intro. : We use only about 7% of our conscious mind in daily communication. The Cocoon Transformation Game was created to unlock the hidden 93% within—through eight decks of cards and eight themed chambers that guide players to discover their own answers naturally. When those insights arise, transformation happens effortlessly—like a cocoon becoming a butterfly, ready to take flight into new horizons.​​​​​​​

Challenge: To design a board game that blends multiple disciplines into one box—helping players explore their inner world with joy, depth, and meaning. Playable by 1–8 players, the design feels simple yet mysterious, functional, and portable.

Idea:  Designed to be simple yet richly layered, the game arranges all 8 card decks with precision, paired with a foldable fabric board. 8-sided player pieces topped with uplifted 3D butterflies embody the moment of transformation, while two 8-sided dice bring added dimension and playfulness.

All components are contained within a square box featuring a hidden handle for effortless portability. Its vintage-style lock adds a quiet sense of mystery—like opening one’s own “box of transformation.

Every detail becomes a quiet dialogue between design and transformation.

 

Ideogrambkk

9th Fl Sethiwan Tower 139 Pan Rd Silom Bangrak Bangkok 10500 Thailand
Credits:
Strategic Design Agency: Ideogram Co., Ltd.
Client:
Homerun Consulting Co., Ltd.