Balloon crafted cocktails

Le Studio G

Paris, France

Balloon is a collection of craft cocktails based on gin. The distillery is located in Annonay, a village in the Ardèche that witnessed the very first hot air balloon flight on June 4, 1783 by the Montgolfier brothers.

The design is therefore oriented towards the vintage world of aerostats by injecting modernism and a fun side. A typography that could be described as neo-vintage is embellished with a small, fun illustration. The bottle shape takes up the characteristic elements of hot air balloons as well as several other small graphic and formal details.