buy sweets

The design of the Kupi packaging is inspired by the spontaneity and vivid emotions of children. Imagine how a child receives a sterile box of chocolates and begins to decorate it with his drawings and inscriptions.

The “buy” package is filled with childish interjections that express joy, surprise and impatience. When children beg for sweets, they shout “maaaaaaa”, “paaaaa” and “baaaaa”. These sounds become part of the packaging, making it even more attractive and memorable.

“Buy” is the art of children’s expression.